about NORTH of ORDINARY
Still proudly North of Ordinary™
Born from the pages of Yukon, North of Ordinary™ magazine, our retail store carries forward a 31-year legacy of celebrating the people, places, and spirit that make the Yukon—and Canada—extraordinary.
Today, we bring that same storytelling passion into a curated retail experience, featuring North of Ordinary™–branded goods, specialty coffees, teas, spices, and housewares.
Rooted in community and authenticity, we aim to enrich everyday life with products worthy of the North of Ordinary™ name. Stop by our Main Street location for a coffee, explore what’s new, and continue the story with us.
the end of an EXTRAORDINARY ERA
Thank YOU for 31 Unforgettable Years!
After 31 years of publishing and 79 issues of Yukon, North of Ordinary™ magazine, we’re turning the page. It’s been our privilege to celebrate the people, places, and stories that make the Yukon truly North of Ordinary™.
To our readers, partners, and staff—thank you for making every issue possible. We’re proud to close this chapter on a high note, earning 2025 Magazine of the Year from the International Regional Magazine Association.
While we’re stepping away from publishing, the North of Ordinary™ brand lives on. Stay tuned here and stop by for a coffee at our Main Street location, where we showcase products and experiences worthy of the North of Ordinary™ name.
— Greg & Krystal Karais
NORTH of ORDINARY out in the world
What began as stories on a page has found its way to Main Street and into kitchens, campsites, road trips, and everyday routines far beyond the Yukon.
When people take North of Ordinary™ with them, they take a piece of that story too.
If you’ve worn it, cooked with it, packed it along, or gathered around it, we’d love to see where it’s gone.